Brenni Fresh Creative business cards
An explanation of why I’ve chosen bubbles as part of my personal brand:
As an avid West Ham United FC fan, I can never really escape my soccer allegiances. Hence, the theme of BrenniFresh.com could never be anything but “Forever Blowing Bubbles.” “Bubbles” is the anthem/song for which the soccer club and its supporters have become famously known:
I’m forever blowing bubbles,
Pretty bubbles in the air
They fly so high, nearly reach the sky
And like my dreams they fade and die
Fortune’s always hiding,
I’ve looked everywhere
I’m forever blowing bubbles,
Pretty bubbles in the air
United! (clap hands) united! (clap hands)
The words have come to represent the team’s passion, dedication, and perseverance in my mind. I want to bring a similar attitude to my work and my contributions to the greater creative community. I should be so lucky as to impact others the way West Ham has impacted me.
Though infectious, the song is merely a slice of the greater West Ham brand as a whole. The brand extends itself from the players on the roster, to the traditional claret and blue uniforms, to fans, owners, foam fingers, pre/postgame rituals, team history, you name it. The breadth of the brand’s influence is something that should be considered within the context of every club decision.
I’m fascinated by how a brand manifests itself in all facets of operation and boggled by those companies that choose to disregard its importance.
Letting your brand become inconsistent and disjointed will ultimately muddle your operations. Eventually your business might become such a mess that you won’t know which way to go.
If I’m wrong, I’m wrong. Let me know. I’m just blowing bubbles…