I was part of the team that launched Slingshot for Raven Industries back in 2009. At the time it blew minds. Nobody in the precision ag category had seen anything like it. Since then, Slingshot has earned a “cult following” as it continuously matured while maintaining its edginess. We were brought in to develop the next campaign iteration, “Built for Go Time” and a website to go with it.
Client: Raven Industries
Creative Director: Greg Veerman
Design/Art Direction: Andrew Brynjulson
Project Manager: Travis Rhoades
Development: Dan Letsche