Studio of Andrew Brynjulson


I've been designing for brands for years. And I have some thoughts.

Introducing Local Gems Clothing


Local Gems is a personal project. An excuse to make things. To collaborate with creative people. To experiment, learn and make mistakes.

Photo credit: Ajla Sundstrom

Photo credit: Ajla Sundstrom



In 2017 I started selling South Dakota-inspired clothing that matched the simple, minimalist aesthetic I wanted to wear but couldn't find. So, being a designer, I decided to make my own.

The store offers tees, tanks, hats, and mugs for men, women, kids, and babies. See them all here.

Once I made one shirt, it wasn't much more work to make two, then 20, then 50. Once others started wanting them I decided to find a way to put them online.

The cherry on top for me was deciding to donate a portion of every sale to Feeding South Dakota.

Photo credit: Ajla Sundstrom

Photo credit: Ajla Sundstrom

Photo credit: Ajla Sundstrom

Photo credit: Ajla Sundstrom



I was born in South Dakota.

I grew up in South Dakota, went to school in South Dakota, graduated college and met my wife in South Dakota.

I frequently told people I could see myself staying in South Dakota forever.

Then I left.

I went to Minneapolis, MN and loved it. The people, the food, the music, the lakes, the creativity. My eyes were opened.

So when my wife and I moved back to Sioux Falls, SD five years later, it was understandably a culture shock.

We missed our friends, our parks, our shops, our breweries and restaurants. And each time I compared Minneapolis and Sioux Falls, my home town seemed to come up short. It bummed me out.

But then I looked closer.

I realized that my home town had changed. It had grown up and started accumulating the kind of cultural assets I'd become accustomed to in "the big city." I started calling them our "local gems."

For me, Local Gems are those bright spots in a community that can stand up to any comparison.

They are restaurants, shops, venues, events and people. The things I would brag about to my friends in Minneapolis if they came to visit. They are already here. I was just late to notice.

So, this is my way of noticing. The Local Gems brand is my way of leaning in and participating in the civic pride. It's an admission that I was ignorant and a vow to join the party. I hope everyone will continue to celebrate with me.


When you buy Local Gems gear, a portion of every sale goes to Feeding South Dakota. Why Feeding South Dakota? Three reasons:

  1. Reach - Feeding South Dakota serves the whole state. Not just urban or rural. Not just Sioux Falls or Rapid City.

  2. Tangible - Everyone can relate to hunger. We all need to eat. Every last one of us. But some of us don't get to.

  3. Effectiveness - $1 feeds four kids. That means $25 feeds 100 kids. 

Each quarter, I'll cut a check to Feeding South Dakota, regardless of whether it's for $10 or $10,000. They're happy either way. But of course, $10,000 is better than $10.

If you'd like to skip all this t-shirt business and support them directly, I fully encourage you to do so. Donate money, food or time. It all helps.

I'd love it if you'd check out the store, buy something you like, and share with your friends. Thanks for reading!

~Andrew Brynjulson is a Sioux Falls-based freelance designer and art director specializing in logo, web and brand design. He often writes about art, design, marketing and business. Share your thoughts, @BrenniFresh.

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