Studio of Andrew Brynjulson


I've been designing for brands for years. And I have some thoughts.

Spoiled Rotten by the Internet


Giants like Google, Amazon, and Apple are teaching customers to expect more, and more, and more of their experience online.



The world of business is not getting any simpler for business owners.

Modern bellwethers like Google, Amazon, and Apple are constantly raising expectations for active, hungry, and demanding consumers.

Think about it: We increasingly outsource parts of our life to the internet in the name of ease, convenience, and beauty. The internet gladly obliges.

Products can be ordered with one click from pages with exhaustive photos, color choices, size charts, demo videos, related products, customer reviews, and virtual try-ons.

When you finally do hit the “buy” button, shipping is streamlined and often free.

Pizza delivery has evolved to lunch delivery, to grocery delivery, and now to subscription services that mean we don’t even need to be aware that we’re buying more toilet paper to buy more toilet paper.

We’re so internet-savvy, internet-hungry, and internet-dependent that we’ve become internet-spoiled.


Yay for consumers! Brands are tripping over each other trying to make our lives easier!

Yay for brands! At least those willing to play the game and feed us.

Everybody wins. Except, of course, for those who can’t keep up.

Fair or not, the modern consumer has acquired lofty expectations and brands who can’t deliver on those expectations will be left in the dust.

Let this be a cautionary tale to the rest of us.



~Andrew Brynjulson is a Sioux Falls-based freelance designer and art director specializing in logo, web and brand design. He often writes about art, design, marketing and business. Share your thoughts, @BrenniFresh.

ThoughtsAndrew Brynjulson