adidas Performance

S23 Performance Supershoot Art Direction


In 2022, I was brought into to work on the overarching creative strategy and visual direction for the 2023 adidas supershoot. The new Performance category represents those technical garments use on the court, field, or in training.


AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Ryan Young

Photo: Marcus Smith


Creative Direction

Art Direction



Woman exercising with medicine ball. Headline says Hard Work Has No Boundaries.
Woman posing with a basketball under outdoor basketball hoop
Woman in pink exercise clothes jumping
Man using medicine ball land running
Woman running through an alleway. Headline says All we need is gravity and fresh air.

Step outside yourself.