adidas Sportswear

S23 Sportswear Supershoot Art Direction


In 2022, I was brought into to work on the overarching creative strategy and visual direction for the 2023 adidas supershoot. The classic Sportswear category includes for casual comfort products designed and inspired by sport.


AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Ryan Young

Photo: Marcus Smith


Creative Direction

Art Direction



Man on basketball court. Headline says Step Outside Yourself
Man in green athletic suit walking on basketball court.
Woman in white tracksuit. Headline says Unleash the true you.
Man in black athletic clothes. Headline says Step Out Game On
Woman in gray windbreaker, with blue sky and clouds behind.

Game on.