Bala Footwear

A footwear brand designed specifically for nurses

DESCRIPTION

BALA makes footwear for nurses by nurses. Founded by a team of working nurses and experienced Nike vets, the brand exists to deliver comfort and performance to those who care for us on our hardest days. I joined a team of freelance creatives that worked with Bala from the very beginning. From naming, to identity, to packaging, and ongoing marketing.

CREDITS

CD: Andrew Osborn

AD: Andrew Brynjulson

PM: Kevin Fuller

SERVICES

Naming

Identity Design

Social

Environmental

Packaging

Closeup of a shoe stepping into a puddle in an alley

Title slide that says Premium Footwear Designed for Nurses

The core insight at the base of the Bala brand was that nurses strike an "impossible balance" everyday. Clean and messy. Hard skills and soft skills. Late nights, early mornings. Our visual system was developed as a way to celebrate that contrast by making the messy beautiful.

Dramatic image of a nurse during surgery wearing scrubs and mask

Nurse in mask holding up a gray shoe next to the word Balance

Since Bala shoes are purpose-built for performance, it was important to develop a way to communicate about the unique technology. Each feature had it's own iconography, naming, and technical language that helped prove that Bala was part of the nursing world.

Shoe diagram with callouts for technology

Removing pair of shoes from bag next to image of shoes in puddle