Hispanic Heritage Month

adidas celebrates Hispanic influence on baseball.


Baseball and softball are multicultural games that benefit from Latinx participation and achievement. Celebrate the rich tapestry of Hispanic heritage with a bright, energetic color palette and the youthful joy of iconic candies from Hispanic and Latin countries.


AD: Andrew Brynjulson

CD: Danny McNabb

Photo: Joao Canziani

Photo: Vince Sirico


Creative Direction

Art Direction



The capsule uses recycled materials to celebrate Hispanic heritage in a sport that is authentically rooted in Hispanic culture.

Collage of three images including pro baseball player Luis Robert holding a pink and blue baseball cleat in the dugout.
3 Social media images of baseball players, baseball cleats and multi-colored text background.
Pro baseball player Jose Ramirez showing off his pink and blue baseball cleats in the dugout.
Pro baseball player Wander Franco about to swing a bat.

Sabor y Estilo. Flavor and Style.