Heirloom

Heirloom Roses is a national distributor of roses, especially rare and unique varieties. Although they are well established in the rose category, growth in other flower markets was limited by a name and brand built around a singular product. We worked with the business to strategically rename and rebrand Heirloom for growth and evolution. In doing so, a new Heirloom brand emerged as a love letter to gardens, and to those who love them.