Upleash

Upleash entered the market as the only specialty veterinary clinic in the region. That meant providing services that couldn't be accessed elsewhere and differentiating their brand from other standards vet practices. From the beginning they wanted a brand that expressed something different than the usual visual cliches of the veterinary world. What they found was rich territory to explore that centered on the connection between a pet and its owner. In this case, the name and identity literally center on the leash, and serving those at both ends.